A unit of Drishti Group, responsible for make available the concept as well as the produce- generated due to the implementation of the concept, to its user/consumer/beneficiaries. In other words; this is the unit is looking after the marketing, trading activities and consumer awareness program of the group.
The company belief is in the modern trend of marketing, such B to B dealing, M to C dealing, POP model and hence having expertise supply chain management. More clearly,
ïȘ B to B dealing : Business to Business dealing
ïȘ M to C dealing : Manufacturer to Consumer dealing
ïȘ POP model : Point of presence
Presently, the company is dealing with B to B and M to C dealing and shortly coming up with POP model in agriculture sector.
Under B to B model, the company had join hand with a Sri Lankan company for Adhesive industry and working with exclusive right for Eastern as well as Northern India. More broadly, the adhesive imported from Sri Lanka and marketed to the adhesive consuming Industries.
Under M to C model, the company is making available to the womenâs to their own world i.e., âWomen Worldâ, this is an one stop destination for the women for their very personal needs like, undergarment, night-wear, Lounge-wear, Lingerie etc. This is a step comes under women awareness program where women can buy their personal wears with the concept of awareness about their desired products, range of products, sizes, fittings, benefits of trial etc.
In addition to that, the company is coming up with a very great idea of franchise model of a unique concept-
The company is also coming up with a retail stores segment mainly dealing with called âWomenâs Worldâ mainly dealing in night-wears, bras, panties and other inner garments. It has brands like Modern, New Look, and Daisy Dee under its shelf, while nighties are manufactured in-house with the latest market trends.
The company in the near future will also come up with the franchise model for the group concept âfeeling espressoâ a unique product of its kind which enables consumers to gift roses in a unique way whereby the personal message ,pictures, logos or any kind of symbols can be embossed on the petals of natural rose flowers .
This concept is unique and for the first time in India having such a great response from local market. The company now plans to stretch the model unto other cities by way of franchise model.
