A unit of DRISHTI GROUP engaged in manufacturing of women feelings as designed in fabric wear - Lady Wear. The unit having vision in broad way to beautify the beautiful (women) from smooth fabric touch in all way such as inner wear, night wear, designer wear, bridal wear, formal wear, casual wear, party wear, dating wear, exotic wear, erotic wear, hangout wear etc, more specifically the clothing for all moods and all occasion of lifestyle. A unit of Drishti Group, responsible for make available the concept as well as the produce- generated due to the implementation of the concept, to its user/consumer/beneficiaries. In other words; this is the unit is looking after the marketing, trading activities and consumer awareness program of the group. The company belief is in the modern trend of marketing, such B to B dealing, M to C dealing, POP model and hence having expertise supply chain management. More clearly:
B to B dealing : Business to Business dealing ïm to C dealing : Manufacturer to Consumer dealing ï€ª POP model : Point of presence Presently, the company is dealing with B to B and M to C dealing and shortly coming up with POP model in agriculture sector.
Under M to C model, the company is making available to the women’s to their own world i.e., “Women World”- DRISHTI OUTLET, this is an one stop destination for the women for their very personal needs like, undergarment, night-wear, Lounge-wear, Lingerie etc. This is a step comes under women awareness program where women can buy their personal wears with the concept of awareness about their desired products, range of products, sizes, fittings, benefits of trial etc.